Designers want to innovate but rare are those who question the way we does it.I am not questioning the innovation process but the innovation framework. My views on innovation strategy is radically different; more focus on prosumerism than consumerism. I believe that the largest challenge companies are facing today is not about "innovation strategy" but "innovation framework".In this Blog you can understand the basic fundamental of a prosumerist approach of business innovation. Here is well know schema; heritage of the industrial revolution.
"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing rate“
Victor Lebow, Economist 1955
Consumer pay business & society to generate value they benefit from. The consumer is mostly inactive in the process of value creation, value generation. It is the basic principle of “Consumerism”
"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing rate“
Victor Lebow, Economist 1955
