People have the tendency of believing that nothing can be invented and that the role of designer is reelected to innovation.
It is questioning me why the word "Innovation" has become so predominant in the past decades whereas our forefather were speaking about "Invention".
I believe the real issue is not about the weakness of the designer not been able to "invent" but the weakness of the innovation ecosystem that does not allow him to be inventive. To become inventive a company need to move out of the comfort zone of innovation and open new area of development that are outside the work-frame of business.
Our role as design thinking specialist is to help companies open the way to new area of business development. That challenge require the opening of a "New World". Opening a "New World" sound scary from a business perspective as we are used to structured process to achieve business success.
Does it means that the business is going to be taken into dream, or imaginary solution?
As fare the dream is limited to conceptualization and idea there is no harm for the designer to be taken into dream. As business design specialist we have solution to take back the dream into reality and create tangible solutions that can be implemented to create successful business solution.Thus, How to open the new world?
Opening the new world require the knowledge of the existing world, his rules and limitations. However design thinker should be prudent not to restrict the new world to an extrapolation of the existing world. Opening a new world require creativity and audacity.You may gather data on the existing business, demographic data, social behavior trends or any artistic experiment that give meaning and substance to the new world.
How to get my team into the new world?
If your company has a proper brand and innovation culture. Getting people into the new world will be easy. In fact, if you company has a culture on innovation, they understand its rules and force of motivation. Getting into a new world will be like playing an other comedy in another scene decoration.However, if your company has a weak brand culture creating a new world can be little challenging. Sharpening your team brand culture will help. Simple exercises like scrap-booking, visual trends, visual mapping, can help you in developing that culture.As people get confident with classified insights the new world take shape as a creative environment to share idea.The workshop moderator will insure everyone get the chance to develop and present his ideas. Contribution to each other ideas and collective spirit can help, however competition can also become a factor of motivation. The moderator will be able to judge what the best solution is.Remember that at the end of the day, we are working towards a collective success and individual contribution may not be so important.
Exploring the new world can be a never ending source of idea. Design thinking moderator will know not how to classify ideas, but how to classify family of idea. In such way that the new world can be re-open again and again.That stage of information classification is most probable the most critical aspect of a successful design thinking workshop.In fact, there is many design team (organisation) who never open new world, but also never close them. They work on "inspiration" what means that they bring to the business new ideas as it goes. Such unstructured way of working only en-up into asphyxia and rarely translate into success.
A team comparing solutions and concepts before closing the world.
You and your team would never feel unsatisfied if you know how to close the world of idea. You have tools and solutions to continue alimenting the innovation ecosystem throughout the years. A regular meet up would be more than enough to re-open the world and productively access new insights without complete introspection.
It is questioning me why the word "Innovation" has become so predominant in the past decades whereas our forefather were speaking about "Invention".
I believe the real issue is not about the weakness of the designer not been able to "invent" but the weakness of the innovation ecosystem that does not allow him to be inventive. To become inventive a company need to move out of the comfort zone of innovation and open new area of development that are outside the work-frame of business.
Our role as design thinking specialist is to help companies open the way to new area of business development. That challenge require the opening of a "New World". Opening a "New World" sound scary from a business perspective as we are used to structured process to achieve business success.
Does it means that the business is going to be taken into dream, or imaginary solution?
As fare the dream is limited to conceptualization and idea there is no harm for the designer to be taken into dream. As business design specialist we have solution to take back the dream into reality and create tangible solutions that can be implemented to create successful business solution.Thus, How to open the new world?
Opening the new world require the knowledge of the existing world, his rules and limitations. However design thinker should be prudent not to restrict the new world to an extrapolation of the existing world. Opening a new world require creativity and audacity.You may gather data on the existing business, demographic data, social behavior trends or any artistic experiment that give meaning and substance to the new world.
How to get my team into the new world?
If your company has a proper brand and innovation culture. Getting people into the new world will be easy. In fact, if you company has a culture on innovation, they understand its rules and force of motivation. Getting into a new world will be like playing an other comedy in another scene decoration.However, if your company has a weak brand culture creating a new world can be little challenging. Sharpening your team brand culture will help. Simple exercises like scrap-booking, visual trends, visual mapping, can help you in developing that culture.As people get confident with classified insights the new world take shape as a creative environment to share idea.The workshop moderator will insure everyone get the chance to develop and present his ideas. Contribution to each other ideas and collective spirit can help, however competition can also become a factor of motivation. The moderator will be able to judge what the best solution is.Remember that at the end of the day, we are working towards a collective success and individual contribution may not be so important.
Exploring the new world can be a never ending source of idea. Design thinking moderator will know not how to classify ideas, but how to classify family of idea. In such way that the new world can be re-open again and again.That stage of information classification is most probable the most critical aspect of a successful design thinking workshop.In fact, there is many design team (organisation) who never open new world, but also never close them. They work on "inspiration" what means that they bring to the business new ideas as it goes. Such unstructured way of working only en-up into asphyxia and rarely translate into success.
A team comparing solutions and concepts before closing the world.
You and your team would never feel unsatisfied if you know how to close the world of idea. You have tools and solutions to continue alimenting the innovation ecosystem throughout the years. A regular meet up would be more than enough to re-open the world and productively access new insights without complete introspection.
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