The place of design thinking in the new economy

Design thinking as a process and approach to problem is no more the privilege of large corporates but a revolution which will be self-generated at social level. The social revolution by design thinking has to be framed and encourage by corporate and society for the benefit of the world economy. Business and society leaders need to adopt a ‘prosumer’ approach of business; become facilitator of change rather than change maker.

Many companies have already demonstrated that it is possible to align our deep aspiration as human been with efficient market offer and profit generation in a single goal. However rare are those companies who broke the traditional frameworks of producer to consumer.

In the future ecosystem here above presented, values will be generated and self-sustained by people and communities. Business and society will be providing tools, process and solutions to encourage individual and community initiatives. As avatar individuals may want to associate with a multitude of projects cheer to them. Bring their insights and values to the project. The fact that business ventures are built over personal inspiration in a co-creative environment insure the interest for the project. Thanks to crowd sourcing we have tools to assess the ongoing viability of a business rather than relying on stakeholders’ subjective opinion. Individual projects may be connected to larger networking projects under an umbrella of self-learning solution.

In the ideal economy Value Absolute, Value Relative and Profit would be aligned as a single goal for people, business and society.

They will be 3 groups of players in the making of values:

Consumer may want to associate with a particular ecosystem and benefit from it simply as consumer. They are likely to share values generated by the group project as we share values with brands today. The environment provided will invite a few to move from the consumer group towards the leader.

Leader are those who masteries the values shared by the group. They are passionate, specialist, self-motivated, guru, scientist, researcher, etc. They have the leadership profile to involves other into their cause and generate the interest of the general public.

Start-up converts value generation into business venture with the support of business and society leaders. They create the link between the industry and the leader to manufacture, edit and implement solutions.

Business & Society would increasingly become omnipresent and support individuals in their own walk of value creation without interfering. Their role is not to generate changes but facilitate change in society by providing the platform for business.

A democratic approach of innovation accessible to all not in term of consumption but production; which has rightly given the birth to the portmanteau word ‘prosumerism’.

Design thinking will have a dual role. First, it has to help business and society in creating the right platform for the people to develop values of their own. Second, it has to help people in developing their aspiration into profitable values for them and the society.