The disappearing of market trends to assess quality creation

Well I have always been a strong advocate about social trends usage in design thinking. We need to accept that trends does not work the way it used to work. And that contemporary consumers are increasingly versatile. The Internet has so fractured us (people) globally that we no longer are looking for mass-culture experiences earlier provided by public leaders and international brands. The internet is a kaleidoscope of color  design and lifestyle experience which has become the common’s man culture. The best stand next to the worst, the real next to the unreal, and the truth next to the false. It is an incredibly cacophony on which none would find a clue to assess what is right to go with.

"In the old days, style used to be the prerogatives of a small group of people. Now it is a national sport. Ticket sales are exploding. People are pouring into the arena in such vast numbers that none of us can keep track of the rule book. Et voila! Nobody is keeping score. All bets are off. Anything goes.”

Simon Doonan creative director at Barneys upscale 2010

The notion of style or design is not restricted to physical artifact but from a much holistic perspective to the complete ecosystem that surround the usage of a product, system or social organisation. Product and system of all kind are charged of historic, philosophic and anthropological insights that all together describe people’s art of living. As design was made for specific social trends belonging to specific culture and nation; things were simple. Product, system and solution were made for a specific scenario. Today’s consumer are so versatile that design is thrown to an extremely wide range of socio-type who at one particular point of time feel like been receptive to a specific design. Sizing market and assess leading consumer segment behavior become near to impossible. Marketing scholar call it the Generation Z, a generation who’s origin is in constant mutation.In this context no companies, politic, artist or brand would ever find the strength to re-generate the mass culture movement of the past. New tools and technologies are needed to empower consumers in their search of satisfaction.