In august 2011, I was invited to the STC conference in Bangalore, India for a talk in Social Trends and Innovation.
Other speakers were from: Human Factors, IXDA, Yahoo!, Welingkar, balsamiq, FUSEBO, loop, MK, O'RELLy, Optimal Workshop, Rosenfeld, STC, Write Concept, etc.
Here is the presentation I have given. The videos of my talk are on Youtube.
The reason for me to come back on that presentation is the radical shift we are facing today in analyzing social trends. In fact, we are many designers and trendsetters thinking that trends analysis strategy and process will face radical changes soon.
The fact is that, consumers are increasingly versatile and multi-identity in their behavior. For years we have been stressing on consumer trends as the key factor of user acceptance. Today we realize that even if consumer trends is still the prominent factor of design penetration. It has become increasingly complex to explore.
Consumer trends is between global trends and Industry trends. It is the most sensible aspects of design as it touch people values and behavior to the most. It describe their philosophy and lifestyle.
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Today's world is over saturated by information; people temps to quickly change their moods and desires. The trends market become inconsistent leaving people in a very pluralistic behavior.
The trends tools we are developing may have to embrace the diversity of co-identity that exist in a single individual. For years have been stressing the importance of developing design that reflect consumer lifestyle aspiration in a mono-axial direction. Today's consumers are chameleon, hipper connected, fully networked. Maintaining consistency in their identity become increasingly complex; the impact on product and service design is imminent.
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